ATS #31 - The New Marketing Podcast with guest Mitch Joel from Twist Image

Episode 31 of Across the Sound - the New Marketing Podcast is up. This week's guest is Twist Image's Mitch Joel.

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Shownotes:

0m – Podcasting from Seattle. Report back from the MSN Strategic Account Summit – panel with Jim Stengel, Rishad Tobaccowala and Dan Weiden; Weiden and Sir Martin Sorrell switch roles as Devil and Angel respectively

5m20 – I get a call on my cellphone from Ko Orita who is translating my book into Japanese

8m45 – Donny Deutsch interviews Bill Gates and Jay-Z (separately)

10m50 – my new hero is Sir Ken Robinson who inspired me on the subject of creativity

14m45 – I’m beta-testing RadioTail (helping measure the Long Tail of Podcasting)

17m20 – Audio comment #1 from Bob Gilbreath from Verge Media

19m50 – Thank to the Official Sponsor of Across the Sound – [x + 1]

(www.xplusone.com)

21m30 – Audio comment #2 from Brian Massey from Hear This

26m10 – Audio comment #3 from Tac Anderson

29m35 – Welcome to Kelly AKA Twist Image’s         Mitch Joel (PS – Frappr additions, Su-May and Huw interview and props to Michael Seaton next week!) Mitch gives an update on the Canadian New Marketing picture

35m – Enough with USER Generated Content PAAAALLLEEEAAAZZZZ!!!!

36m45 – Mitch and I will be at the Canadian Marketing Association (CMA) Convention on May 15-17 in Montreal, Canada. Come on down if you can!        

39m30 – One Red Paperclip – a great story which illustrates “15 posts of fame.” Mitch and I discuss “business models” and opportunities for marketers with respect to consumer initiatives like One Red PaperClip, Dress Kevin, the Delocator etc.

50m – we continue our conversation which segues into the challenges of understanding social media and new marketing – we discuss how traditional marketers/publishers are getting it wrong in terms of trying to engage consumers in this new era and specifically simultaneous media consumption

1h00 – A brief chat about the resolution of Ad Agency v Blogger (additional link here)

1h03 – Mitch Joel on the clock! Be sure to check out his blog

1h08 – Winners and Losers: Joseph’s winner is YouTube for becoming the gold standard in the new marketing space and his loser is AT&T for announcing their plans to replace Cingular with AT&T Wireless; Mitch’s winner is Sympatico MSN/Bell Canada for their leadership in setting up a leadership conference; Mitch’s loser is Ford for their Kelly Clarkson (boldmoves) push…same old, same old.

1h18 – A rant to end all rants: you are the company you keep

Music credits: new opening, courtesy of Derek “The Bandit” Richardson (Sound Republic) and Charlie Crowe with 007 from the PMN

Mentions: Twist Image, CMA, AT&T, Kelly Clarkson, Ford, MSN, YouTube, CBS, PBS, MooTube, Cingular Wireless, Bell Canada, [x + 1], Bill Gates, Jay Z, Dan Weiden, Jim Stengel, Rishad Tobaccowala, Sir Martin Sorrell, Sir Ken Robinson, Radio Tail, Economist, Ad Age, One Red Paper Clip, Dress Kevin