This week's episode of Across the Sound - the New Marketing Podcast is a solo edition, with a bunch of surprises and audio mash-ups, jingles and vignettes.
Full show notes below for Episode 34:
This show is being brought to you by [x + 1]. Please send audio comments to +1 206 203-3255.
This is a solo edition live on Memorial Day.
2m - Welcome Talent Zoo listeners! Across the Sound is now being simulcast/distributed on Radio Talent Zoo
4m35 - Who put the x in [x + 1]? Courtesty THE Geoff Smith
6m - Seth Godin and Squidoo Meme and the concept of "Overnight Failure".
9m20 - Shel and Neville are coming to town to speak at the 2006 Innovative Marketing Conference, as am I. We're going to plan a FIR and ATS dinner on the night of the 8th. Hopefully you can make it too...
11m30 - an e-mail from Chris Worden, a student, asking for career advice. Joseph brings up Chris Clarke as an example.
19m30 - Help, I'm stranded in Second Life. Mitch Till, Gruff Goodman and Lythe Witte...let's do second lunch!
20m35 - Shout out to Rob Wolf and his OyBaby initiative.
21m45 - I spent the last week in Amelia Island at iMedia and Chicago at the AMA Strategic Marketing Conference. Some thoughts on UNM2PNM, my experiments with presentation Q&A and the idea of "Are you intelligent?"
26m45 - Education and figuring out Podcasting. Audio comment from Antonio.
31m45 - Finally, the definitive elevator pitch for Podcasting (courtesy of Ask a Ninja)
34m45 - An amazing story from Greg Rutter to share that demonstrates how podcasting is effecting change (a follow-up from ATS #32 and the informal interview with Saatchi's Kevin Roberts)
38m - Tac Anderson sends in his first correspondence, which is a rant and a half!
48m45 - The Long Tail of Podcasting
50m15 - Newest additions to the Across the Sound Frappr Map
51m10 - Winners and Losers (3rd Geoff Smith vignette) - CBS gets the thumbs up for their smart use of the Upfront to entice advertisers to participate in Mark Burnett's new reality show, Gold Rush. Loser is Web 2.0 (C.C. Chapman suggestion) and specifically O'Reilly for revealing their true colors with respect to the business side of the so-called Social Web.
Notable Mentions: [x + 1], Radio Talent Zoo, Talent Zoo, Sally Hogshead, American Copywriter, Geoff Smith, Life after the 30-second spot, Seth Godin, Squidoo, The Tipping Point, Apple, Newton, iPod, Corante, 2006 Innovative Marketing Conference, For Immediate Release, Nando's Chickenland, Starbucks, Subservient Chicken, Ogilvy & Mather, PowerPoint, Chris Clarke, Thornley Fallis, Second Life, OyBaby, iMedia, AMA, Jack Trout, Robert Pasikoff, UNM2PNM, Steve Rivkin, Ask a Ninja, Lee Hopkins, Saatchi & Saatchi, Kevin Roberts, Radio Tail, CBS, Gold Rush, Mark Burnett, Web 2.0, O'Reilly, C.C. Chapman, IT@Cork
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