Divo Dapto makes headlines

Brian Morrissey at Adweek wrote this article (subscription required) on the growth of Virtual worlds or metaverses.

Included in his piece was this paragraph:

For now, new-marketing consultant Joseph Jaffe, whose Second Life avatar goes by the name Divo Dapto, believes marketers should do more observing than advertising in virtual worlds to see how people behave. "Sometimes, discretion is the better part of valor," he said. 

Yup, a second life character has been officially featured in a trade publication. Props to Brian for being such a good sport about it. We even considered conducting the interview in Second Life.

Now if only Divo could find the time to realize his second life aspirations of forming a rock band and touring the metaverse. Party on Wayne.