AdPulp draws a clear distinction between CGC (Consumer Generated Content) and Expert Generated Content i.e. content created by people who know what the hell they're doing.
The example given is the recent Firefox effort, in which roughly 1% of the users submitted entries and the two winning submissions were created by an aspiring director and art and design junior.
AdPulp asks whether co-creation is in fact co-promotion. Point taken, although in the consumer's eyes, it's all the same, isn't it?
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