Check out Bob Garfield's Ad Age critique on the CGC "Transformation" spot for Sony. It appeared on Current TV and was created by a 19-year old (Tyson Ibele) Garfield gives it ** out of ****.
His heading reads as follows: Sony's Transformation Spot isn't very Transformational and the subhead reads: Latest Consumer-Produced Work Gives Ad Agencies Reasons to Rejoice.
I wonder if he's really talking about CGC in general or specifically the Sony spot. Inarguably this is one of the better CGC efforts, so by definition if this one isn't very good (by his standards), what does that say about the entire category?
I got to catch a plane, so more commentary later...and possibly on ATS. In the interim, what do you think? Is Garfield on the money or off the mark?
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