So BK i.e. CP+B have come out with a new commercial which is making its rounds around the Web and credit where credit is due, it's getting people talking - especially the men and in particular the men that obviously have some kind of inferiority complex about being manly and all.
Personally, I'm not buying this...and I'm not buying the Whopper either. As Decrepit Old Fool put it:
Not that it makes me any more likely to eat one of those thousand-calorie GreaseWhoppers, but at least itâs funny and not creepy like those âWake up with the Kingâ commercialsâ¦
SNAP. I mean....d'oh. Er, isn't the point of a commercial to sell product?
I can't help but feel that BK are trapped in a vicious cycle of their own hubris right now. I totally get the fact this zigs when others zag i.e. the blatent political incorrectly in the face of a world that arguably has become too politically correct.
Perhaps I'm too jaded and perhaps I'm too cynical, but I just see through this as an attempt to maximize dollars to create the prototypical production ala BK's Super Bowl spot. It's just another TV spot at the end of the day and although people are talking about it (this YouTube spot has been viewed over 13,000 times, but then again which spot doesn't these days?), I can't help but wonder:
a) How are BK/CP+B activating/extending this - is there more to this than meets the eye? Is there a petition for example that men can sign? Is there a CGC component?
b) Is all of this working for BK? Arguably it is....and one just has to go back to the Subservient Chicken days to witness a sea change in terms of perception towards the brand. As BK mulls it's IPO, engaging its franchisees for example will be paramount.
c) Yes, I'll ask the obvious question. For every rabid man this attracts, how many pissed females will this repel
In the interim, I'm going out to buy a salad. How un-manly of me I know.
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