In just one week, I bumped into marketers from both American Express (Montreal, CMA) and today, Fedex (at an AMA conference in Chicago)
In both cases I have examples in my presentations - for American Express, a disconnected and siloed form of how not to do integration and for American Express, the now infamous Fedex Furniture case.
Both times, the marketers approached me after the fact and we had great conversations.
Hopefully the dialogue will continue.
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