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May 07, 2006

Q. How do you know when there's too much clutter?

A. When there's an actual Clutter Watch Survey. Mindshare's 2005 report synopsis via Ad Age.

It's all rather pedantic really. I mean who cares that Fox had 11 seconds more than ABC when it comes to commercial time.

At the end of the day, this industry has been splitting hairs between lesser evils for way too long; turning blind eyes; accepting flawed methodologies "because that's the best solution we have" or "because everyone is using the same flawed standards"

Here's an idea...why not get rid of the clutter and along with it the Clutter Watch survey?

Posted at 03:34 PM in From the "I told you so" files, Medium - neither rare nor well done, Sightings of the 30-second spot |

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