The Keys to Podcast Advertising

Gregory Galant, CEO of RadioTail (I'm beta testing their ripple product for my podcast) wrote this article on successful podcast advertising.

His 5 succinct tips are as follows:

1. Keep your message brief. Word
2. Vary your creative. Earthlink?
3. Don't underestimate your audience. Halleluyah
4. Place your ads interstitially (don't use pre- or post-roll) How about Point-roll?
5. Don't imitate broadcast radio. W-NNNNNN-BC

Here's a brief and very meaty excerpt:

Ads placed before a podcast make it difficult for potential listeners to sample and get excited about the podcast. Many podcast producers reject them for that reason. It's even bad for the advertiser because that's when podcast listeners are most likely to fast-forward-- when they have their hands on the control just after they've selected a podcast.

Good stuff!