Thoughts on Podcasting

Current guest co-host of ATS, Mitch Joel, had this to say about podcasting in general - following his experience of being on the show.

In his post he asks the all important question to marketers, "Is Podcasting right for you?" and makes a point that this is a committment...but then again, isn't that the game we're in from a brand/branding/relationship/communication perspective(s)?

Blogging is hard enough. You have to have the right voice, a vision for where your Blog is going and the flow of material to keep the conversation fresh. When you migrate to Podcasting, so many of the variables decrease your chances for success.

With Podcasting, you have to also have a great radio voice. You have to be able to deliver a high-quality performance and, for the most part, it’s live. You’re recording as you go and you better be topical. How many times do you change the dial when you’re listening to talk radio and there’s a lull?