Nick Sputnik writes a great post which offers a 4-step approach to New Marketing (Web 2.0 style)
He draws inspiration from ATS #37, as well as folks like Malcolm Gladwell, Jason Fried, Doc Searls, and Jackie Huba.
Here are the 4 steps:
1) Make a great product or service
2) Activate mavens via COTC evangelists, using blogs et al ala Cluetrain and Naked Conversations
3) Let the mavens do their thing via the tools of social media
4) Don't stop listening. Consumers that talk back are your new round of Mavens. And PS - don't outsource CRM.
In essence, Nick details a 3-step conversation process, which is underpinned on authenticity in the form of a solid product with real benefit/value
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