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New book: Built to Suck
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Welcome
- to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Recent Posts
- Sunshine, Magic and the Value of Optimism
- Mean People Suck
- Understanding a New Side of Marketing with Pepsi CMO, Todd Kaplan
- Second Chances (...but what if we never got a first chance?)
- Is your mindset the problem? Expert advice on Time, Money, and Freedom
- 10 Strategies for Companies Coping with COVID-19
- Ay! Corona!
- Truth Is Stranger Than Truth
- Unpopular Brooklyn Half
- People donât care how much you know because they know how soon youâll go
Categories
- Between the lines... (29)
- Books (39)
- Branded Entertainment (67)
- Built to Suck (13)
- Cause New Marketing (37)
- Communal Marketing (212)
- Consumer Central (229)
- Consumer Generated Content (116)
- Content is King (147)
- Creativity (269)
- Current Affairs (67)
- Customer Experience (61)
- Customer Service (55)
- Evol8tion (50)
- Experiential Marketing (44)
- Fatblogging (26)
- Film (3)
- Fixing the Ad Agency Mess (153)
- Flip the Funnel (74)
- Food and Drink (6)
- From the "I told you so" files (170)
- From the desk of The Ambassador (13)
- Games (4)
- Gaming (63)
- HMS Beagle (2)
- Inside the fish bowl (107)
- Interactive (209)
- Jaffe Juice - The New Marketing Podcast (205)
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- Join the Conversation (153)
- Juice to Go (9)
- Living in High Definition (12)
- Long Form Content (44)
- Madison & Mountain View (34)
- Make advertising relevant again (169)
- Making a difference (16)
- Mediapost Column (24)
- Medium - neither rare nor well done (175)
- Music (8)
- Music, Mobile and things that make you go mmm... (143)
- New Branding (205)
- New Marketing (286)
- New Marketing reflections courtesy of my Nikon D80 loaner camera (2)
- On-demand Viewing (85)
- Pithy Conversation Catalysts (43)
- Plog (52)
- Proof of Life after the 30-second spot (58)
- Science (1)
- Search (37)
- Sighting of the 30-second sock (3)
- Sightings of the 30-second spot (140)
- Social Commerce (13)
- Social Media Matters (80)
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- Sports (2)
- Startups for Brands (40)
- Television (52)
- The Engagement Wars (161)
- Travel (6)
- Ugly Stuff (205)
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- Web/Tech (62)
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- Z.E.R.O. (7)
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