This morning I gave a presentation to a group of brand marketers and spoke to them about the alleged commoditization of the 4 P's.
When talking about the P in Price, I discussed last year's GM employee pricing plan, which was quickly copied by Daimler-Chrysler and Ford, but certainly not as quickly terminated.
I mentioned that smart consumers would just sit and wait for "next year's plan" - in other words, the cat was out the bag.
Little did I know that literally hours after I presented this, DaimlerChrysler announced they were bringing back the program. Guess who will be next?
Addiction to the crack cocaine that is constant price cuts and discounts is a hard thing to conquer.
PS And if that wasn't bad enough, they're using the dude with the world's largest moustache as their pitchman. What? Snoop wasn't available?
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