While the creative community masses are fanning, tanning and (wo)manning themselves in Cannes, one chicken is hard at work trying to sell burgers.
The latest work from BK and CP+B puts a real interesting spin on the classical viral, by injecting a good dose of new marketing/communal marketing. The popularity of the site basically influences/impacts the consumption experience - in this particular case, watching Extreme Huckin' Chicken "get stupid air and pull major tricks."
As of my visit the Sick-air-meter was at 589,689 and the world record million mark is now well in sight.
It's a rather simple and sublime tactic of getting people excited about visiting and coming back, with incremental/additional video footage designed to keep 'em somewhat enagaged.
Will it take off? You'll just have to keep visiting the site to see for yourselves.
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