Call it the Ferarri effect (David Armano and I talk about the VF incident on ATS #42 - out on Sunday, although I do refer to him at Ferazzi), but here's an article in Mediaweek which covers an AOL mull to move to a completely free, ad-supported service.
The future of ISP's never looked so bright...although one has to wonder if transferring all ones eggs to the basket of advertising is in fact going from the frying pan into the fire.
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