Starwood is in the process of launching a new brand: Aloft, which will be a more accessible version of the W (trendy, sociable, wired, affordable)
There's a blog to wet your appetites, but what really caught my eye is the fact they've essentially leaked the experience to prospects in Second Life...in other words, a virtual preview of the RL experience in a SL environment.
Just to be clear...the virtual hotel is not open for business yet (the blog is doing a pretty good job documenting the "making of..." and getting people excited), but as soon as I hear otherwise...I'll let you know and we can plan a gettogether!
Very Very Cool.
Via MicroPersuasion
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