Whenever you or I come up with "keepers" i.e. sound bytes or ideas which are quotables and/or catalysts for conversation, inspiration or thought leadership directional signposts, I'm going to publish them here.
If you hear a great quote or an idea whose time is coming or has come, send it in and I'll use Jaffe Juice and Across the Sound as fertile proving grounds for discussion, debate and development.
All submissions will have the proper corresponding attribution...and certainly if any idea has been expressed before, I'll make sure that is reflected in the credits :)
Here are some previous ones and a few new ideas:
- You are the community you keep (JAFFE)
- The opportunity cost of an opportunity lost (JAFFE)
- Just-in-place marketing (JAFFE but pretty sure someone else must have come up with this before...)
- Sometimes the best way to stand out from the crowd is not to be in the crowd at all (JAFFE)
- The Funnel of Trust (TROJA from Pyjamas Media)
Discuss.
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