Episode 53 of Across the Sound is up. With the exception of the B-K-G sponsorship vignette (this is becoming less of a sponsorship in my eyes as I feel vested and extremely passionate about them by th episode!), the entire episode is dedicated to dissecting the Curry Kerfluffle.
Here's the key to listening to it. The first 40 minutes or so represent my side of the story...think of this as the part that would have applied, had both sides been well and truly serious (at least one side might be) The last 15 minutes (the good stuff) speak to the real essence and even importance of the entire Kerfluffle....the marketing and social media motivations, implications and context.
Send in your audio comments and voice your opinion to +1 206 203 3255. You can take the concerned ATSizen, finger-wagging principal, impassionated defender of truth or marketing guru stances if you like...in other words, play along, rebuke or tackle the real essence and marketing meat of this live, organic and work-in-progress case study.
Love links: www.bkgpeople.com, www.dailysourcecode.com, www.dankojones.com
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