Great article from Washington Post's Steven Pearlstein titled, "What happened to Creative Advertising?"
It reflects on many key points I raised in Chapter 10 of my book, "Life after the 30-second spot" (which you can download for free here)
Here are a few sound bytes of note:
...there is no financial difference between delivering a blockbuster ad and delivering a mediocre one.
Because so much time and money is shifting to the Internet, none of the old rules applies. Now, it is the clients who are pushing the agencies for change, and the agencies are finally examining how they are organized, how they are paid and how they conceive of their jobs.
The article concludes with the following quote: "As a result, after a decade of fighting changes, the industry is coming around to embrace them. Changes once seen as frightening are now being viewed, at least at the top of the ad business, as opportunities"
Personally, I don't think this is remotely close to accurately reflecting the mood, tone and more importantly, progress of the biz on both client and agency sides of the coin. There is a boatload of rhetoric, posturing and lip-service, but sadly or madly, the activation of intent and commitment is sorely AWOL.
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