Kirk Skodis just pinged me that he'd finally reviewed Life after the 30-second spot as part of my UNM2PNM initiative. I always intended this to be based on the honor system, and as a result, I decided that I would not chase up the 100+ people who requested free copies of the book in exchange for a bartered - honest - review.
It's great to see the long tail in action, not just in terms of the sprouting seeds of past reviews, but also in terms of "promise activation" which just goes to show...new marketing is not limited to technology, but applies to humanity just as well :)
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