Great piece in the July issue of Wired on Creativity, which introduces two distinct groups of creatives: "conceptual innovators" and "experimental innovators".
The article introduces economist David Galenson's Theory of Artistic Life Cycles, an age-based methodology which essentially "reverse engineered ingenuity to reveal the source code of the creative mind."
The article focuses mainly on art/ists - for example, Picasso was a conceptual innovator whereas Jackson Pollock was an experimental innovator - but posits that the same theory should equally apply across a much broader array of disclipines, including - but not limited to - business.
It offers interesting ideas into the concept of "genius", as well as the importance and need to find happy mediums between left and right brain, and extreme classifications.
There are obvious implications for businesses, creativity, new marketing and experimentation. I trust you will see them as brightly as I do...
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