...or maybe they just understand their consumer better than most brands do.
I just became the proud owner of a set of Bose noise-cancelling headphones. Dunno why it took me so long...hmmm, maybe Bose should be using a bit more new marketing in their mix.
Maybe so, BUT this really caught my eye: when I opened my carrycase, I found a set of "courtesy" business cards which are designed to be passed on to eager onlookers.
For your convenience, this courtesy card is yours to pass along
It's a terrific example of the power of context/mindset. The product gets used in environments like on a plane and anticipates a combination of curious neighbors asking questions as well as passionate/blabbermouths bragging about how awesome their headphones are.
There are quite a number of places to take this...
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