CC on Podcasting

"Don't forget the music" - don't break the rules; use the world of Independent music (Podsafe music)

"How long is the perfect show?" - It's a myth; doesn't matter

CC is getting quizzed on "metrics" (sigh) and education

How can you do it right?

• focus on the content
• plan for the long haul. Podfading isn't cool
• Start slow and build momentum - don't go for the big splash
• don't go it alone
• embrace the podosphere
• find a great host (it's all about the voice too)

Be the Expert

• YOU can be the expert on any given topic
• YOUR brand can be the leader in its space

All in all...very actionable/prescriptive and focused on making it real. Nice one.