From Jakob Nielsen (who incidentally shares the same name as my brother-in-law-to-be), a piece on participation which follows a 90:9:1 rule:
- 90% of users are lurkers (i.e., read or observe, but don't contribute).
- 9% of users contribute from time to time, but other priorities dominate their time.
- 1% of users participate a lot and account for most contributions: it can seem as if they don't have lives because they often post just minutes after whatever event they're commenting on occurs.
Which segment do you think is more valuable? The answer I guess is all of them at different times for different reasons.
I'm not sure I would agree with the rationale behind the 1%, but then again I'm not sure that's what Jakob is saying.
btw....this is quite similar evidence to my post on the 1% rule.
Via MicroPersuasion
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