(er, I think I've used that post title before)
Companies - big and small - are jumping on the SL bandwagon. Sun recently announced they're coming in...
It got me to thinking:
1) This is really proof that size doesn't matter. After all, the SL universe (of residents) is a blip on the reach radar. It's really encouraging to see so many diverse companies experimenting in a small, but concentrated environment
2) That said...it is most certainly not a reach play...but rather all about buzz/pr. This is a little more troubling on a few levels: from a motivation/intention perspective, but also with respect to a very tight window of opportunity with short-lived gains. In other words, once this window of publicity is closed, what then?
3) A more interesting question: why is it that SL has been embraced so quickly/intensely versus many other new marketing alternatives such as blogs or podcasting or wikis? Worth a thought I think.
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