The contradication of size

GooTube, as its affectionately being called, got me to thinking.

The direction of the corporate/organizational world continues to contradict and oppose the flow of the world of the consumer.

• Google's acquisition of YouTube is being heralded for its "size" - the built-in traffic - the REACH.
• Large corporations gobble up their competitors
• Marketers continue to consolidate their business with "large" "global" media agencies
• Holding companies continue to swallow up independents and specialists

...and yet consumers continue to fragment, to splinter, to follow a SliverCasting meets Long Tail paradigm in a completely non-linear and fluid approach. Demographics are being replaced with passions, where one-size-fits-all becomes need-to-know; where consumers "schizophrenic" (out of choice), morphing on-demand and in-control based on their own predetermined set of criteria or demand.

The world continues to get larger and larger in response to audiences...humans...THE WORLD getting smaller and smaller.

Makes no sense. Makes no sense.