Drag and Drop

Michael Donnelly was the inspiration behind this thought..

We're all familiar with the notion of "Command and Control" with respect to the traditional or mainstream way of doing business. Here's another way of thinking about it from a new marketing positioning point: Drag and Drop.

That's exactly what marketers do. They disrupt consumers and take them away from what they were doing. Conceptually, this is exactly what is being expected of viewers of television commercials. Practically, in the case of web banners, expecting them to click (through) and do something completely different from what their original intentions were.

And then comes the "drop" part. Use and Abuse...and move on. Isn't that exactly what happens with all these brands looking to establish lifetime relationships with us, but instead treats us as a series of dsyfunctional one-night stands (the ones where they only call with they're drunk!)

Not sure what the New Marketing antedote would be to D+D. Perhaps you can come up with it...