In Ad Age's Book of 10's, we have the "10 words or phrases that are so 2006"
- Consumer Generated Media
- Touch point
- Organic
- Connective Tissue
- Web 2.0
- The idea is King
- Customer-centric
- Open the kimono
- Join the conversation
- "My avatar..."
Here's how I scored:
- 1/2 point - I use the phrase consumer generated content which is somewhat redeeming, I think. Note to selves: consumers should stick to consuming.
- 0 points -probably goes well with the kimono thing (see point 8)
- 1 point - organic, authentic, non-linear, transparent - who needs 'em! Let's return to the days of controlled, manipulative, misrepresentative, exaggerated advertising...oh wait, we're already there
- 1/4 point - I talk about connecting the dots, so I need to take some responsibility for my actions.
- Tough call. I hate this term although I love what it stands for when done right. 1/2 point
- When wasn't it? 0 points.
- Customer-centric. 1 point. I should be embarrassed of myself. How could I ever think of the consumer before my Cannes acceptance speech. My avatar slaps himself across the face (looped animation to rub it in)
- 0 points. Not sure what that even means but I'm pretty certain you can end up in jail for doing it
- 100 points. Bad bad blogger. Say it with me 1000 times: conversation bad. Communication good
- My Avatar has a first name, it's H-O-M-E-R. My avatar has a second name, it's H-O-M-E-R. 1 point
Total: 104 1/4 points
So how did you score?
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