I might as well as I've had the pleasure of being invited to Belgium 4 times in the past 12 months - for MSN, These Days/Pioneer, Belgian DMA and this weekend, Keynoting at Stichting Marketing's Congress.
Belgium loves Jaffe and Jaffe loves Belgium.
Here's the BELATED account of my very rewarding trip:
- I arrived in Ghent/Gent to the locals on Thursday morning. Had coffee with Raphael Nolens from Pioneer and David Hachez (who has been terrific in terms of helping out with ATS - check out ATS Revisited)
- Had a beer with self-professed Jaffe Groupie :) Bert Van Wassenhove at a local beer house that serves over 200 brands of beer - most of them local!
- We then went to the launch party of ONE (one of the founders is Jo Caudron, who I met last time I was in Belgium. Jo is an "old timer" and one of the Web pioneers in his country). It was quite surreal...I thought I'd know nobody, but turns out I knew everybody. This my friends is social media in action. Amongst the people I bonded with was long time reader/listener, Robin Wauters, who took some great pics of the event. I left around midnight!
- On Friday, I had the pleasure of attending a high-level marketer lunch which was organized through Stichting. I had a terrific 2+ hour conversation with execs from Henkel, Masterfoods, Beiersdorf, Unilever, KBC, Wegener DM and House of Marketing
- After just 3 hours sleep (man, I need to figure out this jet lag thing), I delivered my keynote to 1000+ delegates on Saturday morning. I think it was the largest group I've ever spoken in front of. The presentation seems to have been well received and you can listen to the MP3/podcast here.
- On the car back from Ghent to Brussels, I recorded a big chunk of Across the Sound - Episode 65. It was my first CarCast and you can listen here.
- Spent part of the trip back home educating the American Airlines flight attendants (as well as Mindy who was returning home to Connecticut) on blogging, podcasting, Social Networking and Second Life
It's now Sunday morning and I'm going to enjoy a peaceful day in the burbs with my family!
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