One less independent interactive specialist agency out there (and in this size/capability range, that leaves 1 by my count)
It's a pretty solid move in terms of shoring up Publicis' digital clout and expertise that's gotta leave the other bigwigs scratching their heads and wondering what happened...
On a completely unrelated note, I've decided to increase crayon's valuation from a box of crayons, 10% takings from any Divo Dapto's Karaoke ticket sales, and last year's uneaten Channukah Gelt to include a complimentary day-pass to the Admiral's Club, all royalties to my 10th book and any advertising revenue - past, present or future - from Sony's fake blog.
P.S. Apples to Apples, we're talking about Goo Tube less $300K for pocket money. Funky.
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