Charlie O'Donnel, Director of Consumer Products at Oddcast, an Avatar company, had this to say about Second Life in a post titled, "10 reasons to go short on Second Life".
Chris Carella from Electric Sheep responds with a post appropriately titled, "10 reasons to go long on Second Life"
Self-serving motivations aside (from the oddcast dude), it's great dialogue/conversation on the following subjects:
- Second Life is not, and probably will never be, mobile.
- There are no microchunks of a virtual world.
- Second Life is a benevolant dictatorship.
- Second Life is a business.
- Diminishing returns for brand participation.
- Requires 100% attention.
- Lack of context.
- Digital world with an analog business model.
- Reach.
- Escapism vs. Reality.
Update: David Churbuck, VP of Global Web Marketing at Lenovo joins the fray with his marketer-side perspective on why Second Life is Get-A-Life, including:
10. Second Lifeâs creation tools are very arcane and difficult to use. Development firms like Electric Sheep and Crayon are making a mint off of brands needing development help.
Thanks David. Can I put that in our sales material and/or convert it into some kind of bankable equity? I'd certainly like the opportunity to respond to your comprehensive post. Perhaps you'd come on Across the Sound - The New Marketing Podcast to discuss/debate further? Drop me an e-mail at [email protected]
btw...it's crayon with a lower-case "c" and we're not a development firm per se...although sometimes I wish we were :)
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