Thanks to David at Learfield Interaction Blog for this priceless way to sum up not just this year, but indeed the State of the Marketing Union in a nutshell.
So as the perfect example of bad planning, the failure of sanctimonious church v state thinking and essentially the difference between mainstream marketing worst practices versus the actual reality we're living in...we have Chrysler's 30-second pre-roll on Time.com which starts with the copy, "You might not be Time person of the year. But you can drive like you are" which immediately makes way for Time's person of the Year: YOU!
David puts it best on his blog....D'oh!
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