Yesterday Across the Sound, my New Marketing Podcast hit 100,000 downloads in just over 8 months of using RadioTail's Ripple Service. All things being equal - and assuming flat growth - that would extrapolate to 150,000 downloads over a one year timeframe.
It's a pretty amazing figure, and yet I still believe that podcasting numbers are underrepresented on the whole. For example, all text and audio mentions/references/clips via blog and other podcasts are not factored into these numbers at all. Moreover, podcasting is still in its absolute infancy and I fully expect exponential growth to occur as various technology innovation/introductions become more pervasive e.g. continued seamless intregation of iPods in cars; wi-fi in MP3 players etc.
In addition, podcasting is as much a qualitative assessment/value proposition as it is quantitative. My podcast is typically an hour. That's an hour a week of intimate one-on-one conversation.
I will continue dedicating myself to podcasting and investing my time in building an audience, community...and doing my part to help grow the industry.
I hope you'll be a part of it as well.
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