M&M's have a new initiative out, called Become an M&M. They've promoted it like crazy via TV and Print (to name a few)
So I took a visit, based on what I thought would be an incredible mash-up opportunity i.e. upload a photo and have your facial characteristics embedded into a familiar M&M profile.
The reality was a much more basic experience i.e. choose from a fairly limited range of customizable features and characteristics.
Also the "server" wasn't working, so all my family portrait (below) wasn't able to be saved and remixed/used for additional functionality. Guess the M&M maintenance factory is closed on weekends...
All in all, an idea with tons of potential but subdued impact due to a limited execution. Pity.
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