Current Adweek poll reads as follows:
| Opinion Poll Results |
| The best way to get your money's worth from a Super Bowl ad is to... Post it on YouTube after the game 20% Post it on YouTube before the game 12% Let consumers make it for you 3% Make sure it gets pulled due to complaints 16% Employ a famous director 2% Cast big celebrities 6% Bust the budget with effects, etc. 1% Not do a Super Bowl ad at all 40% TOTAL RESPONSE - 290 |
As much as I'd like to gloat at the popular choice, i.e. not to do a Super Bowl ad at all, I'd like to put forward another choice: An integrated call-to-action with some kind of site-side experience to qualify, extend and fulfill those interested and inclined to visit.
The extent of stupidity, arrogance and laziness in the industry is overwhelming.
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