Revenge of the Fogeys!

Kodak's Winds of Change "self deprecating" "viral" video is getting quite a bit of play lately. According to YouTube:

This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor.

Although I smell a whiff of intentional stoking of the viral fires, who the hell cares?

Here we have a stodgy "old world" company continuously playing catch-up and proving itself in a world of pure-digital upstarts. So how to compete (at least from a communications standpoint)?

This is the perfect start.

Of course, it remains to be seen if they will indeed walk their talk (some of the stuff in the video is pretty cool and futuristic, but was it real or crap?), but either way could we be seeing some fight in the old goats yet? 2007 could be the year of the fogeys (Blockbuster recently announced they've signed up their two millionth online customer )

Let's get it on!