Towards the end of last year, I announced the title of my upcoming book, "Join the Conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership"
I also announced a two-tiered opportunity to contribute to the book by:
a) Designing the cover of the book
b) Contributing to Chapter 10 titled "Why are you afraid of conversation?"
In both cases, take a stroll over to www.jointheconversationwiki.com, where you can find out more and participate (fyi - props to John and Kevin who have begun the process already!)
I can't tell you how excited I am at the prospect of opening this up to you. I truly mean it when I say I am nothing without you guys. That's not blowing smoke up your ass, unless of course it helps getting you off your ass :)
So...take up the challenge. Spread the word. Make this yours and show the world what we can do as a team.
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