A Really Good Pitch

Lately, we've been chatting a lot at crayon about blogger outreach and good v bad v ugly pitches.

Every week I get tons of really crummy PR pitches for Jaffe Juice and obviously, I - and the fellow crayonistas - am trying to do things in a unique new marketingesque way.

Worse than your typical "please post about us" PR pitch is the "link exchange" one, which typically comes from an automated merge and purge bot (or at least seems like it)

So I get this today, which totally stood out and caught my attention. I'm reprinting verbatim to give these guys props and also the visibility. Pithy editorial in bold

I saw your site this week as I was roaming through ad blogs yeah, right. Funny, I've always liked the number 725, which, coincidentally, would be the exact number of blogs linking to your site if you were to exchange links with madisonavenew.com it's now 733

I represent advertising legend Harry Webber never heard of him. is that bad?, who is credited with such notable campaigns as “Quality is Job 1,” “I’m stuck on Band-aid Brand,” and “A Mind is a Terrible Thing to Waste,” among others. For the last few years, he’s published a weekly column drawing from his experience in the industry (which includes a Clio Hall of Fame induction). His articles are read each week by tens of thousands of individuals from hundreds of major corporations, including General Motors, IBM corporation, American Express, and industry powerhouses such as Ogilvy & Mather and Omnicom, to name a few.  never heard of them

By linking to madisonavenew.com, you will be afforded exposure to this international audience of advertising and marketing professionals. Further, your graphic link will be given a highly visible position in the center of the page, directly next to Mr. Webber’s (sometimes scathing, always insightful) column.myself, I opt for always scathing, sometimes insightful

If you’re interested, please send a screenshot of your link to madisonavenew.com come on, don't you trust me?. In return, we’ll upload your link to madisonavenew.com and send you a screenshot. Or please let me know what necessary steps to take to add a madisonavenew.com link to jaffe juice.

Happy rantings always!,

Playfulness aside, this pitch really caught my eye. It was "mass customization" to be sure, but I felt they took enough time to understand me and personalize accordingly. Of course, all bloggers are ranting lunatics, so I guess I shouldn't feel special now should I?

PS One suggestion...provide hyperlinks in your e-mail.

PPS I checked out the site and really like the theme of the current article, "what would you do if you had to start over from scratch?"

PPPS I just linked to you via PS and PPS

PPPPS Now where is my link?

PPPPPS Why is the site so static? Move it to a blogging platform already! I know a great company to help you...