Yesterday was the first Bumrush the Charts experiment, whereby bloggers, podcasters, citizens, humans etc attempted to - flash mob style - propel a particular track from an unsigned/independent band into the iTunes stratosphere. The band in question was Black Lab and the track was "Mine Again"
Christopher Penn, one of the ringleaders, did a terrific job to round everything up. Here are some statistics and learnings.
So did it work? Hard to say at this stage as numbers are still coming in. I do know that "Mine Again" made it to 67th in iTunes Rock charts. As of now, there are 1921 Diggs and I wonder if each of these converted into a single sale, how the track would have done...
As a true experiment, the secret sauce is in the learnings and whether this happens again...the almighty "renewal"
I'm going to be talking with Chris at 3pm today and will podcast our conversation as we debrief each other...
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