I'm sitting in Paris about to leave for London and Boston. I'll be speaking at the Boston Ad Club later today.
One year ago (to the day), I spoke at the same conference, and it was there that I met CC Chapman for the first time...and the rest as they say, is history.
In Paris, I stayed at Hotel Kube, a bizarre and very cool hotel. Besides the Ice bar (who knew vodka tasted so good, so cold), a wall safe which was strategically positioned over the toilet (!), esoteric food (push-push) which reminded me of SNL's Nooni and Nooni skit, a biometric finger-print scanner as a door key-card and a Sony Vaio integrated media center (PC, TV, Music etc), one thing...decidely UNTECH...caught my eye: a beautiful coffee-table book for the Lexus RX.
What a great bit of strategic and creative media placement.
As a current Lexus owner (but about to go all Audi, all the time), it definitely caught my eye and no doubt the eyes (and hearts...) of prospective Lexus owners.
As I always tell marketers I present to: New Marketing is a mindset, not a suite of one-off tactics.
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