Today's historic announcement coming out of Apple-land is that Apple and EMI are joining forces to sell DRM-free music at $1.29 or 99p a pop.
Quoting Steve Coulson, it's a very pro-consumer move. Yes, indeed it is. It is also inevitable.
I think one conversation topic is the increase in price. Too much? Too little? Just enough? As an audience of one, I have no problem with a 30c premium - it's a small price to pay for the ability for music to be completely mobile and "interoperable".
That said, shouldn't DRM-free music be sold for 99c anyway? Does increasing the price help convince all those downloading music "illegally" to suddenly "see the light" and come over from the "dark side"? Perhaps the ideologic ones (that's about 1%)
I'm also curious as to what % of the market this announcement really affects - tangibly.
On a personal note, this is incredibly rewarding as I've been preaching for a while now on "interoperability" or "interconsumptability", as well as the new marketing law of total access and inclusivity.
Speaking of which, does this mean EMI will sell DRM-free elsewhere (other than iTunes)? I think you know the answer to that one.
Just some random conversation starters as I sip through a cup of coffee...
Recent Comments