If we are all brands, when are we going to be added to Wikipedia?

Yesterday at Podcamp NYC, on a live recording of Across the Sound, Lynette Young was talking about how her Second Life alter-ego, Lynette Radio, has become a brand. If you think about it, every blogger, podcaster, YouTube producer or Second Life resident is becoming his, her or its own brand in some way, shape or form.

Well, if that's the case...why not start to contextualize the brand equity and integrate it into our vernacular. Hey, it worked for Google and TiVo!

I've started with five people I know. I'll let you carry on from here. Please remember this is in good spirited fun. PS I can't wait to see the various interpretations of "Jaffe" :)

The intern came in the other day with a few novel ideas on how to make the workplace better, but I quickly Verdinoed him

Verdino = To prematurely poo-poo a new idea

With 3 hours to go before the big pitch, we were still lacking a game-plan; what we needed was a means to Rubel our selling proposition into an ordered and logical flow

Rubel = To organize pragmatic and useful ideas into a bulleted list

The new supervisor in the corner office is way too guarded; he keeps ideas to himself instead of Scobelizing them throughout the workplace

Scobelize: The act of sharing freely for the greater good of mankind

My new personal trainer is awesome. She Chapman’s the hell out of me in every session

Chapman: A take-no-prisoners no-bullshit approach to life; (v) To cut the crap and focus on the prize

I could kill that new snotty kid who just moved into the neighborhood. He always gets in the last word and out-Jarvises me in front of the girls.

Jarvis: A bull's-eye, wry and snarky assessment of the situation; (v) To quickly call a situation for what it is whilst leaving a hell of a hangover