Ford's tagline: Bold Moves
Fidelity's tagline: Smart Move
Hyundai's new tagline: Smart Moves
Has it come down to this?
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New book: Built to Suck
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Welcome
- to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Recent Posts
- Sunshine, Magic and the Value of Optimism
- Mean People Suck
- Understanding a New Side of Marketing with Pepsi CMO, Todd Kaplan
- Second Chances (...but what if we never got a first chance?)
- Is your mindset the problem? Expert advice on Time, Money, and Freedom
- 10 Strategies for Companies Coping with COVID-19
- Ay! Corona!
- Truth Is Stranger Than Truth
- Unpopular Brooklyn Half
- People donât care how much you know because they know how soon youâll go
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