wow - just got an e-mail from someone who attended one of my presentations in Sydney, Australia, who just informed me that they went out and purchased a new Nikon D80 camera.
With all the healthy chatter on my blog about this program, I trust that this will well and truly shut the naysayers up regarding ROI.
One point I want to touch on quickly is the debate about who should be eligible for "blogger outreach" with a program such as this one. What I've learned through the process is that influence is influence. As I've often said, demographics are dead...all that remains is passions and when it comes to passion, it is an invariable melting point when it comes to profiling or "targeting" prospects. If anything, focusing only on the photographic bloggers actually limits the potential of the program.
The other insight is that I have been allowed to join a different conversation that I was previously not a part of. I had not activated my Flickr page before this. Now I am a photographer (amateur and budding, but a photographer nonetheless) or at least able to participate in other conversations that involve photography, for example chatting with my buddy C.C. Chapman.
PS Nikon - if ever an influential blogger, podcaster and photographer earned the right to participate in this outreach program, it is C.C. I'm just sayin'.....You can thank me later.
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