Libby Copeland just published this article for the Washington Post. She quotes me and also cites Virtual Thirst.
Libby originally interviewed me for this piece a few days before Coca-Cola's Second Life initiative launched. I invited her to the press launch in Second Life and what impressed me so much about her was that she actually took the time to download and install the software, register, create an avatar and attend the launch - all within a couple of days.
Most journalists that have written about Second Life have never so much as been in Second Life. The same applies with many agency execs that advise their clients on investing in non-traditional or emerging media like Virtual Worlds.
Makes you think, doesn't it...
BTW...I'm going to be on All Things Considered on NPR tomorrow on a feature piece about BBDO and also the changing role of advertising and agencies.
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