Would you buy a used-car from this man? The good news is that you won't have to because he doesn't work in advertising anymore.
It is with great excitement and pleasure that I am able to welcome New Marketing giant, Greg Verdino to the crayonista family.
More coverage here from Adweek.
Greg will assume the newly created role (they're all new at a start-up) of Chief Strategy Officer, which essentially will put the man in charge of insights, research, strategic planning, analytics and anything else we can cram into his portfolio.
Greg joins our management team, together with Chief Creative Officer, Steve Coulson, C.E.O. Gary Cohen and myself.
Greg is also joined by New Marketing whizkid and strategist, Seni Thomas (who starts today as well), Project management maveness, Melissa Parrish and last - but definitely not least - Relationship Director and Consigliere, Scott Monty.
In addition, 2 familiar crayonistas - Shel Holtz and Neville Hobson - are reverting back to their previously-established independent roles as trailblazers in Social Media. As I have always said - once a crayonista, always a crayonista (itâs a life sentence!) We wish them luck and express our thanks to Shel and Neville for their help in getting crayon to where it is today.
We look forward to working with them in the future and listening to FIR!
Check out the crayonville website for more.
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