Sulemaan Ahmed sent me this amazing clip from my homeland's Kruger National Park.
In it, you'll see a truly once-in-a-lifetime clip of nature at its purest. And since we're talking about purity, why not bastardize survival of the fittest with survival of the fattest i.e. a marketing analogy which shows how the fat cats of today i.e. lions i.e. Cannes Lions i.e. traditional marketers, advertising agencies and media companies are all quickly shifting from the targetors to the targeted.
Is the consumer the buffalo? Are we as marketers and advertisers the lion? Is the competition the crocodile?
Miaoow!
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