I know this is obvious, but still it should be said: Twitter is the new Water-Cooler. After the series finale of The Soprano's, I avoided Twitter like the plague, because I knew it would be all a-tweet with conversation about the show (and ending).
If you go to Twitter Search and type in "Soprano's", you'll get tons of tweets and links, such as this "alternative ending" (sounds like the work of PW Fenton to me):
Chalk it up as another emerging use for Twitter.
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