First of all, congratulations to Angel Cabrera on his incredible victory yesterday at the US Open. Fending off Tiger Woods with an under-par round takes some doing. Angel was humble and gracious and made it really hard for a partisan crowd not to smile back at him.
So here's the thing. Look closely at his shirt and you'll notice that he is being sponsored by South African Airways (the official airline of my home country) So what's wrong with this picture? How about the fact Angel Cabrera is ARGENTINIAN!!!!!
This left-field sponsorship might have been justified by Angel's internationalism (he gets around...and so does South African) or perhaps by an affordable price tag, but that pales against the coverage he received this past weekend.
The media value alone must have the South African executives high-fiving each other all the way to Argentina.
This is one of those rare times where crap sponsorship comes out looking like silver(ware). Well done!
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