If you're wondering whether my spontaneous iPhone (which I looooooooove) for an episode of Across the Sound was a fluke, wonder no longer.
It's official. I have my second iPhone, but this time it's a whole different ball game.
Enter Tim Coyne, "LA's Web Maverick". He's an actor; a podcaster - check out: The Hollywood Podcast; a listener of Across the Sound.
Tim - not you, your company or your clients - responded to my original barter/sponsorship offer and I'm now the proud owner of 2 (two) iPhones.
It's always terrific to meet a listener of the show; it's even better when they are not necessarily in the marketing field (people like Matthew Ebel for example) Diversity of audience allows for a richer conversation and in most cases, these "non-marketing" people are in reality, better marketers than you or I. The reason is simple: marketing is not something you learn or study or buy...it's something you either have or you don't.
Take Tim for example. He's using the Web and new marketing to differentiate himself. Amidst a sea of sameness, Tim is hoping that this sponsorship helps elevate himself.
Tim has a specific goal: leverage this sponsorship to achieve a very specific outcome: to secure an audition on either CSI, Criminal Minds, Shark or House. All four are terrific shows...I watch them all. I absolutely love Criminal Minds (probably one of the most underrated shows) and am a big James Woods fan.
You can hear it all right here
To help him narrow his search and focus, he'd like both his and my community to decide for him. You can leave your vote/choice as a comment on this thread or vote on his site.
As Tim explained to me on ATS #86, this is more "Fatblogging" than it is "One Red Paperclip" conceptually. By putting a stake in the ground and coming out with a goal, Tim is hoping that this will be "audition by community".
Tim plans on documenting and sharing his journey with you as well. He'll be podcasting about it, sending in audio updates to ATS. He'll be twittering throughout: http://twitter.com/timcoyne. Tim really is Actor 2.0
...but it doesn't stop there.
This sponsorship is going to involve you. In this new and wonderful world of social media and social networking; where book titles like "Wisdom of Crowds", "Tipping Point", "World is Flat", "Long Tail", "Life after the 30-second spot" and "Join the Conversation" are not cliches, but calls-to-action, each and every one of us can make incredible things happen.
You can help in one of the following ways:
- The direct way: social/networking. The ability to make the kind of introduction which helps secure Tim an audition. He'll take it from there i.e. let his talent do the talking
- The indirect way: spread the word! Internalize this. Make it your own. We have the power to uplift a burgeoning brand. We can get Tim on The Today Show or Good Morning America. A combination of social media and mainstream media would do the trick
- The social way: help create an audio promo for Tim...or better yet, interview him on your podcast. His e-mail address is: thehollywoodpodcast [at] mac [dot] com
- The internal way: All you PR junkies out there...help Tim with his press strategy (social media releases etc) or marketing
NOTE: Do not approach any of these shows - or their personnel - directly. Hollywood is a relationship game and it's really important not to burn bridges.
...but it doesn't stop there!
Mack Collier, are you listening? I'm going to pay it forward and give the iPhone right back to the person that is ultimately *most* responsible for helping Tim realize his dream. You see...maybe I do know what I'm doing after all :)
This sponsorship is not about an iPhone (although there is tangential thread about the iPhone becoming a sort of creative currency if you think about it), it's about Tim; it's about the incredible community that is Across the Sound; it's about the power of using new marketing to prove new marketing.
So do it for an iPhone if you must, but more importantly, do it for Tim. It's a great opportunity for us to use new marketing to prove new marketing.
On your marks. Get set. GO!
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